The village was already a flourishing trade center in the Middle Ages due to its geographically favorable location and today is the cultural and economic center of the South Tyrolean lowlands. Neumarkt/Egna includes the idyllic hamlets of Mazon/Mazzon, Vill/Villa, and Laag/Laghetti. It is not without reason that the picturesque village is considered one of the most beautiful places "Borghi piú belli d'Italia" in Italy. Worth seeing is the old village center with its 500-meter-long arcades, stately residences, and magnificent courtyards.